Tag Archives: copy

Updated VitaminWater Copy!

31 May

Dear Vitaminwater Rep:vitaminwater essential

I’m a huge fan of your “essential” orange-orange vitaminwater. I just can’t get enough of its refreshing, smooth taste. What I have had enough of is the clever copy* on the label. Don’t get me wrong: I love the idea. And I laughed when I first read it. I’m not sure when that was, though, because it was SO LONG AGO. If I have to read one more time about how morning and mourning are only one letter apart…well, probably nothing will happen. But I’ve decided to help you guys along in your updating process. Below please find my suggestion as to the replacement of said paragraph. Continue reading